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Search Engine Optimization, commonly referred to as SEO, is the practice of optimizing websites or online content to achieve higher rankings on search engine result pages (SERPs). SEO seeks to increase organic traffic (non-paid), from major search engines like Google, Bing and Yahoo.
Graphic designers use a wide variety of software and design tools to craft visually striking designs for websites, advertisements, logos, packaging covers and book covers – including packaging. Their work considers the target audience, purpose and context of projects to develop visually compelling content that fulfills client goals.
Website services are offered by web designers, developers and other professionals who help individuals and businesses build, host and maintain websites. Hosting involves renting server space as well as providing all required software and hardware components.
Social Media Optimization is the practice of optimizing and promoting a brand or website through online communities and social media channels such as Facebook and Twitter, with the intention of increasing traffic, brand recognition and customer engagement.
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